Traffic Up; Conversion Down?

How do retailers measure the affects of advertising promotions? One obvious metric is sales. Has the store sold more stuff during the promotion? But more sales are only an indirect measurement of advertising success. What if more people entered the store because of the advertising, but less of them bought anything – is that a … Continue reading Traffic Up; Conversion Down?

The 5 Challenges of Human Sensing Solved

Researchers have identified five technology challenges in human sensing systems, all of which have been solved by Retail Sensing systems. Thiago Teixeira, Gershon Dublon and Andreas Savvide of Yale University and Massachusetts Institute of Technology addressed the increasingly common requirement of computer systems to extract information about the people present in an environment. They pin-pointed … Continue reading The 5 Challenges of Human Sensing Solved

Revealed: how testing shop window displays increases sales

Do your shop window displays attract customers? Are you sure? Video recognition technology tells you exactly how many people looked at the shop window, for how long and what percentage of them actually entered the shop. People can be tracked around the store and you can see if browsers turned into customers.

Video systems give over 98% accurate measurements of customer engagement and response, so retailers can improve displays and test exactly what converts browsers into buyers. Importantly, managers are also very quickly informed when shop window displays are failing to attract customers.

Why retailers miss easy opportunities to grow sales

Many retailers collect people counts, but few use the information to its full potential. Here’s why they are missing out on easy opportunities to grow sales. It’s not the number of people going into the store on which they need to focus, but what the potential customers do when they get there. Converting more browsers … Continue reading Why retailers miss easy opportunities to grow sales

People Counting and Footfall Systems