Queues are bad. Bad for customers: no-one wants to be waiting in line. Bad for businesses: less sales and less repeat custom. Reducing queues will obviously increase customer satisfaction, but are there other benefits? An ice-cream retailer found that minimising queues meant not only happier customers but more of them. Not only that, but people … Continue reading How to use technology to reduce queues and sell more ice cream
Measuring visitor numbers is the key to analysing shopper behaviour and turning browsers into buyers. All web shops measure visitor numbers; surprisingly, many businesses in the high street neglect to collect this statistic. What would they discover if they made measuring footfall a priority? The impact of an advertising campaign Did visitor numbers increase during … Continue reading Why count visitors?
Thousands of shoppers walk into stores looking for guidance on what to buy, but nearly 90 percent leave empty handed when they can’t find the help they need, according to a consumer survey by TimeTrade. Even worse, if these shoppers had received the help they needed then 86 percent of them would have bought more … Continue reading 93% more likely to buy with optimal staff levels
The collection of accurate data is essential in measuring marketing effectiveness. By thoroughly analysing data, marketers can improve the success of their efforts and make better business decisions. Popular metrics include tracking visitors, sales and customer conversions. What do visitor analytics tell the marketing department? Combining people counts with sales transactions shows the customer conversion … Continue reading Measuring Marketing Effectiveness
How do retailers measure the affects of advertising promotions? One obvious metric is sales. Has the store sold more stuff during the promotion? But more sales are only an indirect measurement of advertising success. What if more people entered the store because of the advertising, but less of them bought anything – is that a … Continue reading Traffic Up; Conversion Down?
With a Retail Sensing footfall counting system, the Edinburgh Woollen Mill now has the knowledge to increase performances across clusters of stores resulting in larger profits and increased revenue.