Counting museum visitors

Optimising the museum visitor experience by counting people

More and more museums are installing people counting systems to track their visitors and learn…

  1. Current occupancy levels: which rooms are busiest at the moment?
  2. Which exhibits captured people’s attention, and which were neglected?
  3. Where visitors lost interest and left?
  4. How many people visited in total, how many of these went to every floor and how many went every room?
  5. How long people looked at each exhibit?
  6. Peak visitor times?
  7. Queuing times?

The real-time counts for each area means that the museum can allocate extra security guards or other staff to that exhibit. Items are more often damaged or stolen in busy rooms with few personnel on duty.

Many museums are funded by governments, and receive their funding according to how many visitors they get. Video people counting gives a true number of visitors, rather than basing the footfall figure on the number of tickets allocated (for example when a bus-load of children get in under one group ticket).

The information collected also enables museums to adapt floor layouts to increase visitor satisfaction and encourage repeat visits.

The data is not just useful for enhancing the visitor experience, they system can be used to increase sales in the museum shop.

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