Video Passenger Counting Saves Bus Company Thousands

Our passenger counting system is saving a UK bus company thousands of pounds per bus. Automatically counting people on and off their buses enabled the company to cross check passenger numbers with ticket machine transactions. With proof that they had more passengers than transactions, managers could take steps to remedy the missing fare revenue. A … Continue reading Video Passenger Counting Saves Bus Company Thousands

Why retailers miss easy opportunities to grow sales

Many retailers collect people counts, but few use the information to its full potential. Here’s why they are missing out on easy opportunities to grow sales. It’s not the number of people going into the store on which they need to focus, but what the potential customers do when they get there. Converting more browsers … Continue reading Why retailers miss easy opportunities to grow sales

Revealed: how testing shop window displays increases sales

Do your shop window displays attract customers? Are you sure? Video recognition technology tells you exactly how many people looked at the shop window, for how long and what percentage of them actually entered the shop. People can be tracked around the store and you can see if browsers turned into customers.

Video systems give over 98% accurate measurements of customer engagement and response, so retailers can improve displays and test exactly what converts browsers into buyers. Importantly, managers are also very quickly informed when shop window displays are failing to attract customers.

Optimising the museum visitor experience by counting people

More and more museums are installing people counting systems to track their visitors and learn… Current occupancy levels: which rooms are busiest at the moment? Which exhibits captured people’s attention, and which were neglected? Where visitors lost interest and left? How many people visited in total, how many of these went to every floor and … Continue reading Optimising the museum visitor experience by counting people

People Counting and Footfall Systems