How to maximise the business potential of every customer entering the store with smart retail analytics
You’ve decided you want to count people: perhaps to monitor occupancy or calculate sales conversion. But which type of person counting system to choose? There are several options, the most common being: video person counting, thermal sensors, infra-red beams, hand-held tally counters. Which you choose depends on your priorities, which will probaby include: Accuracy Verifiability Flexibility … Continue reading Eight things to consider when choosing a person counting system
Getting the most out of footfall analytics – bring together diverse groups in the planning stage
Which is the best way to connect people counters to a PC? It depends on how many counters you have, your existing infra-structure and the location of the controlling PC. Possible communications include Ethernet, Wi-Fi, RS-485 and RS-232. Ethernet Ethernet is appropriate where: There is an existing Ethernet infrastructure (cabling and patch panels) There is … Continue reading Wi-Fi or Wired: the best way to connect people counters?
IP-enabled video people counting means counts and live video can be distributed over the internet to a remote computer. The IP, or internet protocol, capability lets authorised people view the video, configure the counting area, verify counts and collect real-time data from anywhere in the world. The people counts can be integrated with existing point … Continue reading No store too small for IP-Enabled Video People Counting
There are just three ways for high street stores to increase sales: Increase footfall Increase conversion rate Increase average transaction Which to prioritise? It is important to consider all three factors. Simply looking at the overall sales doesn’t give the necessary information to improve things. Indeed, sales figures alone can be misleading. They can lull … Continue reading There are just 3 ways to increase sales