How much customers buy is a direct result of how long they spend in a store. The longer the average shopping time, the more a store sells. The shopping time reflects the overall level of service in the store. The better the service, the longer people stay and the more likely they are to make … Continue reading Revealed: why a longer ‘average shopping time’ pushes up retail sales
Some months back we had an enquiry from an unusual source – a “hot air” balloon manufacturer. They wanted to automatically count the people who were taken up in the balloon. This wasn’t a hot air balloon that travels across the countryside. It wasn’t even filled with hot air. Helium provides the lift and the … Continue reading Counting “Hot Air” Balloon Passengers
How to maximise the business potential of every customer entering the store with smart retail analytics
You’ve decided you want to count people: perhaps to monitor occupancy or calculate sales conversion. But which type of person counting system to choose? There are several options, the most common being: video person counting, thermal sensors, infra-red beams, hand-held tally counters. Which you choose depends on your priorities, which will probaby include: Accuracy Verifiability Flexibility … Continue reading Eight things to consider when choosing a person counting system
Getting the most out of footfall analytics – bring together diverse groups in the planning stage
Which is the best way to connect people counters to a PC? It depends on how many counters you have, your existing infra-structure and the location of the controlling PC. Possible communications include Ethernet, Wi-Fi, RS-485 and RS-232. Ethernet Ethernet is appropriate where: There is an existing Ethernet infrastructure (cabling and patch panels) There is … Continue reading Wi-Fi or Wired: the best way to connect people counters?