Wikipedia defines a Smart City as “an urban development vision to integrate information and communication technology (ICT) and Internet of things (IoT) technology in a secure fashion to manage a city’s assets“. But it’s simply a city where everything is connected but anonymously, mainly just numbers and facts, that can increase the quality of life. … Continue reading Smart Cities: what they really are
Thousands of shoppers walk into stores looking for guidance on what to buy, but nearly 90 percent leave empty handed when they can’t find the help they need, according to a consumer survey by TimeTrade. Even worse, if these shoppers had received the help they needed then 86 percent of them would have bought more … Continue reading 93% more likely to buy with optimal staff levels
The collection of accurate data is essential in measuring marketing effectiveness. By thoroughly analysing data, marketers can improve the success of their efforts and make better business decisions. Popular metrics include tracking visitors, sales and customer conversions. What do visitor analytics tell the marketing department? Combining people counts with sales transactions shows the customer conversion … Continue reading Measuring Marketing Effectiveness
Did you know we have a range of leaflets giving you the low-down of how counting people can help you improve services and increase profits? Download the Smart Retail Sensing leaflet Download the Smart City Leaflet Download the Passenger Counting leaflet . Download the Outdoor Counting leaflet Download the Occupancy and Capacity Tracking leaflet Download … Continue reading Learn how counting people helps improve services and profits
How do retailers measure the affects of advertising promotions? One obvious metric is sales. Has the store sold more stuff during the promotion? But more sales are only an indirect measurement of advertising success. What if more people entered the store because of the advertising, but less of them bought anything – is that a … Continue reading Traffic Up; Conversion Down?
With a Retail Sensing footfall counting system, the Edinburgh Woollen Mill now has the knowledge to increase performances across clusters of stores resulting in larger profits and increased revenue.