Category Archives: people counting

How important is footfall data?

Acting on footfall trends can maintain profitability even in harsh trading conditions. The key is to analyse the fine details rather than just looking at the big picture. Zooming into various indicators lets retailers identify badly performing areas and act to improve matters. For example by: – Comparing footfall and sales conversion at different hours … Continue reading How important is footfall data?

Video Technology will Dominate People Counting over next 5 years

Video-based technology is expected to dominate the people counting system market in the coming years, offering high accuracy during high-volume traffic, ability to detect the direction in which person or shopper is moving, remains unaffected in varying environments of light, heat, shadows, can easily distinguish people from objects and can track continuously through a large area for an extended period of time.

Retail traffic counting improves staffing and sales

Using retail traffic counting, stores can more efficiently schedule staff and thus increase sales. When shoppers aren’t sure what to buy, and don’t get helpful advice from retail staff, 90% of them leave empty-handed, according to a recent consumer survey. A video retail traffic counter shows hourly, half-hourly or even 5-minute break-down of the number of people entering the store. The counts can be integrated with a workforce management system, making it easy to create better forecasts and staffing schedules

It gets worse. If the 90 percent of shoppers had received the help from shop assistants, 86 percent of them would have purchased even more than planned.

Learn how counting people helps improve services and profits

Did you know we have a range of leaflets giving you the low-down of how counting people can help you improve services and increase profits? Download the Smart Retail Sensing leaflet Download the Smart City Leaflet Download the Smart City Leaflet with System Specifications Download the Passenger Counting leaflet . Download the Outdoor Counting leaflet … Continue reading Learn how counting people helps improve services and profits

70 Percent of Retailers Plan to Invest in the Internet-of-Things

70% of Retailers plan to invest in IoT by 2021 71% intend to install sensors to track customers’ footpaths 75% want real-time alerts in order to deploy employees to locations in the store to assist shoppers 79% will be using cameras and video analytics for operational purposes. This is according to a report by ZIH … Continue reading 70 Percent of Retailers Plan to Invest in the Internet-of-Things

Discover the Return-on-Investment Calculator for People-Counting System

You are thinking of installing a people-counting system, but how to work out when the expected benefits will justify the cost? To help you we have prepared a Return on Investment calculator complete with typical improvement figures. You just need to fill in your existing conversion rates, transaction values and store traffic and our spreadsheet … Continue reading Discover the Return-on-Investment Calculator for People-Counting System