Many retailers collect people counts, but few use the information to its full potential. Here’s why they are missing out on easy opportunities to grow sales. It’s not the number of people going into the store on which they need to focus, but what the potential customers do when they get there. Converting more browsers … Continue reading Why retailers miss easy opportunities to grow sales
Smart Cities connect sensing systems and services via the Internet of Things. Data is instantly available to citizens, businesses and the city authorities.
More and more museums are installing people counting systems to track their visitors and learn… Current occupancy levels: which rooms are busiest at the moment? Which exhibits captured people’s attention, and which were neglected? Where visitors lost interest and left? How many people visited in total, how many of these went to every floor and … Continue reading Optimising the museum visitor experience by counting people
A small increase in sales conversion leads to a significant increase in sales, even when no other factors are changed.
Six reasons to count pedestrian footfall through a town centre and the most accurate, cost-effective way to do so.
The pressures on retailers to cut costs are huge. One way of doing this is to reduce staff numbers. But is this cost-effective? Retail profits depend on attracting people into the store and converting them into customers. When people visit the shop, there are many factors to converting the traffic into sales, not least the … Continue reading Optimising staff levels to increase profits