With a Retail Sensing footfall counting system, the Edinburgh Woollen Mill now has the knowledge to increase performances across clusters of stores resulting in larger profits and increased revenue.
Cameras and people counting technology let supermarket chain reduce the time customers spend queuing from 4 mins to just 26 seconds.
Do your shop window displays attract customers? Are you sure? Video recognition technology tells you exactly how many people looked at the shop window, for how long and what percentage of them actually entered the shop. People can be tracked around the store and you can see if browsers turned into customers.
Video systems give over 98% accurate measurements of customer engagement and response, so retailers can improve displays and test exactly what converts browsers into buyers. Importantly, managers are also very quickly informed when shop window displays are failing to attract customers.
Dictionary of terms used to describe people counting, retail analytics, passenger counting, footfall systems, smart city counting and related topics.
How to use retail data to enhance business profits: increase conversion ratio, average transaction value and number of items per transaction.
Many retailers collect people counts, but few use the information to its full potential. Here’s why they are missing out on easy opportunities to grow sales. It’s not the number of people going into the store on which they need to focus, but what the potential customers do when they get there. Converting more browsers … Continue reading Why retailers miss easy opportunities to grow sales