The collection of accurate data is essential in measuring marketing effectiveness. By thoroughly analysing data, marketers can improve the success of their efforts and make better business decisions. Popular metrics include tracking visitors, sales and customer conversions. What do visitor analytics tell the marketing department? Combining people counts with sales transactions shows the customer conversion … Continue reading Measuring Marketing Effectiveness
How do retailers measure the affects of advertising promotions? One obvious metric is sales. Has the store sold more stuff during the promotion? But more sales are only an indirect measurement of advertising success. What if more people entered the store because of the advertising, but less of them bought anything – is that a … Continue reading Traffic Up; Conversion Down?
With a Retail Sensing footfall counting system, the Edinburgh Woollen Mill now has the knowledge to increase performances across clusters of stores resulting in larger profits and increased revenue.
Footfall monitoring system lets jewellers identify business opportunities and increase sales.
Cameras and people counting technology let supermarket chain reduce the time customers spend queuing from 4 mins to just 26 seconds.
Dictionary of terms used to describe people counting, retail analytics, passenger counting, footfall systems, smart city counting and related topics.