Many retailers collect people counts, but few use the information to its full potential. Here’s why they are missing out on easy opportunities to grow sales. It’s not the number of people going into the store on which they need to focus, but what the potential customers do when they get there. Converting more browsers … Continue reading Here’s why retailers miss easy opportunities to grow sales
A small increase in sales conversion leads to a significant increase in sales, even when no other factors are changed.
The pressures on retailers to cut costs are huge. One way of doing this is to reduce staff numbers. But is this cost-effective? Retail profits depend on attracting people into the store and converting them into customers. When people visit the shop, there are many factors to converting the traffic into sales, not least the … Continue reading Optimising staff levels to increase profits
How much customers buy is a direct result of how long they spend in a store. The longer the average shopping time, the more a store sells. The shopping time reflects the overall level of service in the store. The better the service, the longer people stay and the more likely they are to make … Continue reading Revealed: why a longer ‘average shopping time’ pushes up retail sales
How to maximise the business potential of every customer entering the store with smart retail analytics
There are just three ways for high street stores to increase sales: Increase footfall Increase conversion rate Increase average transaction Which to prioritise? It is important to consider all three factors. Simply looking at the overall sales doesn’t give the necessary information to improve things. Indeed, sales figures alone can be misleading. They can lull … Continue reading There are just 3 ways to increase sales