Thousands of shoppers walk into stores looking for guidance on what to buy, but nearly 90 percent leave empty handed when they can’t find the help they need, according to a consumer survey by TimeTrade. Even worse, if these shoppers had received the help they needed then 86 percent of them would have bought more … Continue reading 93% more likely to buy with optimal staff levels
The collection of accurate data is essential in measuring marketing effectiveness. By thoroughly analysing data, marketers can improve the success of their efforts and make better business decisions. Popular metrics include tracking visitors, sales and customer conversions. What do visitor analytics tell the marketing department? Combining people counts with sales transactions shows the customer conversion … Continue reading Measuring Marketing Effectiveness
How do retailers measure the affects of advertising promotions? One obvious metric is sales. Has the store sold more stuff during the promotion? But more sales are only an indirect measurement of advertising success. What if more people entered the store because of the advertising, but less of them bought anything – is that a … Continue reading Traffic Up; Conversion Down?
Footfall monitoring system lets jewellers identify business opportunities and increase sales.
Researchers have identified five technology challenges in human sensing systems, all of which have been solved by Retail Sensing systems. Thiago Teixeira, Gershon Dublon and Andreas Savvide of Yale University and Massachusetts Institute of Technology addressed the increasingly common requirement of computer systems to extract information about the people present in an environment. They pin-pointed … Continue reading The 5 Challenges of Human Sensing Solved
Dictionary of terms used to describe people counting, retail analytics, passenger counting, footfall systems, smart city counting and related topics.