Many retailers collect people counts, but few use the information to its full potential. Here’s why they are missing out on easy opportunities to grow sales. It’s not the number of people going into the store on which they need to focus, but what the potential customers do when they get there. Converting more browsers … Continue reading Why retailers miss easy opportunities to grow sales
Smart Cities connect sensing systems and services via the Internet of Things. Data is instantly available to citizens, businesses and the city authorities.
A small increase in sales conversion leads to a significant increase in sales, even when no other factors are changed.
Six reasons to count pedestrian footfall through a town centre and the most accurate, cost-effective way to do so.
Exhibition and conference centre increases footfall count accuracy to 98% by using CCTV cameras and intelligent people counters.
How much customers buy is a direct result of how long they spend in a store. The longer the average shopping time, the more a store sells. The shopping time reflects the overall level of service in the store. The better the service, the longer people stay and the more likely they are to make … Continue reading Revealed: why a longer ‘average shopping time’ pushes up retail sales