Dictionary of terms used to describe people counting, retail analytics, passenger counting, footfall systems, smart city counting and related topics.
How to use retail data to enhance business profits: increase conversion ratio, average transaction value and number of items per transaction.
Our passenger counting system is saving a UK bus company thousands of pounds per bus. Automatically counting people on and off their buses enabled the company to cross check passenger numbers with ticket machine transactions. With proof that they had more passengers than transactions, managers could take steps to remedy the missing fare revenue. A … Continue reading Video Passenger Counting Saves Bus Company Thousands
Many retailers collect people counts, but few use the information to its full potential. Here’s why they are missing out on easy opportunities to grow sales. It’s not the number of people going into the store on which they need to focus, but what the potential customers do when they get there. Converting more browsers … Continue reading Why retailers miss easy opportunities to grow sales
Smart Cities connect sensing systems and services via the Internet of Things. Data is instantly available to citizens, businesses and the city authorities.
A small increase in sales conversion leads to a significant increase in sales, even when no other factors are changed.