Six reasons to count pedestrian footfall through a town centre and the most accurate, cost-effective way to do so.
The pressures on retailers to cut costs are huge. One way of doing this is to reduce staff numbers. But is this cost-effective? Retail profits depend on attracting people into the store and converting them into customers. When people visit the shop, there are many factors to converting the traffic into sales, not least the … Continue reading Optimising staff levels to increase profits
Exhibition and conference centre increases footfall count accuracy to 98% by using CCTV cameras and intelligent people counters.
How much customers buy is a direct result of how long they spend in a store. The longer the average shopping time, the more a store sells. The shopping time reflects the overall level of service in the store. The better the service, the longer people stay and the more likely they are to make … Continue reading Revealed: why a longer ‘average shopping time’ pushes up retail sales
Some months back we had an enquiry from an unusual source – a “hot air” balloon manufacturer. They wanted to automatically count the people who were taken up in the balloon. This wasn’t a hot air balloon that travels across the countryside. It wasn’t even filled with hot air. Helium provides the lift and the … Continue reading Counting “Hot Air” Balloon Passengers
Getting the most out of footfall analytics – bring together diverse groups in the planning stage