Tag Archives: footfall

Discover the Return-on-Investment Calculator for People-Counting System

You are thinking of installing a people-counting system, but how to work out when the expected benefits will justify the cost? To help you we have prepared a Return on Investment calculator complete with typical improvement figures. You just need to fill in your existing conversion rates, transaction values and store traffic and our spreadsheet … Continue reading Discover the Return-on-Investment Calculator for People-Counting System

Why count visitors?

Measuring visitor numbers is the key to analysing shopper behaviour and turning browsers into buyers. All web shops measure visitor numbers; surprisingly, many businesses in the high street neglect to collect this statistic. What would they discover if they made measuring footfall a priority? The impact of an advertising campaign Did visitor numbers increase during … Continue reading Why count visitors?

93% more likely to buy with optimal staff levels

Thousands of shoppers walk into stores looking for guidance on what to buy, but nearly 90 percent leave empty handed when they can’t find the help they need, according to a consumer survey by TimeTrade. Even worse, if these shoppers had received the help they needed then 86 percent of them would have bought more … Continue reading 93% more likely to buy with optimal staff levels

Traffic Up; Conversion Down?

How do retailers measure the affects of advertising promotions? One obvious metric is sales. Has the store sold more stuff during the promotion? But more sales are only an indirect measurement of advertising success. What if more people entered the store because of the advertising, but less of them bought anything – is that a … Continue reading Traffic Up; Conversion Down?