Tag Archives: outdoors

Revealed: how testing shop window displays increases sales

Do your shop window displays attract customers? Are you sure? Video recognition technology tells you exactly how many people looked at the shop window, for how long and what percentage of them actually entered the shop. People can be tracked around the store and you can see if browsers turned into customers.

Video systems give over 98% accurate measurements of customer engagement and response, so retailers can improve displays and test exactly what converts browsers into buyers. Importantly, managers are also very quickly informed when shop window displays are failing to attract customers.

Count footfall outdoors no matter what the weather

Rain, snow, frost, sun and wind – whatever the weather Retail Sensing counters measure footfall with over 98% accuracy. The outdoor people counting system provides footfall data for town centres and venues across the world. The Retail Sensing embedded video server lets our customers see live video footage alongside the people counts, so they can … Continue reading Count footfall outdoors no matter what the weather