Cameras and people counting technology let supermarket chain reduce the time customers spend queuing from 4 mins to just 26 seconds.
More than 7 people in a queue means people won’t join it. And they won’t wait in line more than 9 minutes. Additionally
70% are less likely to return to a store if they experience long waiting times on just one occasion. Video technology can help. By measuring queue lengths and waiting times, and connecting queue monitoring to POS systems, companies test queue reduction measures and assess their impact and profitability.
Queues are bad. Bad for customers: no-one wants to be waiting in line. Bad for businesses: less sales and less repeat custom. Reducing queues will obviously increase customer satisfaction, but are there other benefits? An ice-cream retailer found that minimising queues meant not only happier customers but more of them. Not only that, but people … Continue reading How to use technology to reduce queues and sell more ice cream
Measuring visitor numbers is the key to analysing shopper behaviour and turning browsers into buyers. All web shops measure visitor numbers; surprisingly, many businesses in the high street neglect to collect this statistic. What would they discover if they made measuring footfall a priority? The impact of an advertising campaign Did visitor numbers increase during … Continue reading Why count visitors?
E-commerce businesses might find it incredible, but relatively few bricks and mortar businesses count how many people enter their stores. Without this knowledge retailers can’t calculate sales conversion or other traffic analytics. What might they gain from doing so? According to Tony Costa, writing in the Harvard Business Review A chain of grocery stores used … Continue reading Store Traffic Analytics are Transforming Retail