70% of Retailers plan to invest in IoT by 2021 71% intend to install sensors to track customers’ footpaths 75% want real-time alerts in order to deploy employees to locations in the store to assist shoppers 79% will be using cameras and video analytics for operational purposes and 75% for enhanced customer experience. This is … Continue reading 70 Percent of Retailers Plan to Invest in the Internet-of-Things
The collection of accurate data is essential in measuring marketing effectiveness. By thoroughly analysing data, marketers can improve the success of their efforts and make better business decisions. Popular metrics include tracking visitors, sales and customer conversions. What do visitor analytics tell the marketing department? Combining people counts with sales transactions shows the customer conversion … Continue reading Measuring Marketing Effectiveness
How to use retail data to enhance business profits: increase conversion ratio, average transaction value and number of items per transaction.
Many retailers collect people counts, but few use the information to its full potential. Here’s why they are missing out on easy opportunities to grow sales. It’s not the number of people going into the store on which they need to focus, but what the potential customers do when they get there. Converting more browsers … Continue reading Why retailers miss easy opportunities to grow sales
How much customers buy is a direct result of how long they spend in a store. The longer the average shopping time, the more a store sells. The shopping time reflects the overall level of service in the store. The better the service, the longer people stay and the more likely they are to make … Continue reading Revealed: why a longer ‘average shopping time’ pushes up retail sales
How to maximise the business potential of every customer entering the store with smart retail analytics