A small increase in sales conversion leads to a significant increase in sales, even when no other factors are changed.
How much customers buy is a direct result of how long they spend in a store. The longer the average shopping time, the more a store sells. The shopping time reflects the overall level of service in the store. The better the service, the longer people stay and the more likely they are to make … Continue reading Revealed: why a longer ‘average shopping time’ pushes up retail sales
How to maximise the business potential of every customer entering the store with smart retail analytics
There are just three ways for high street stores to increase sales: Increase footfall Increase conversion rate Increase average transaction Which to prioritise? It is important to consider all three factors. Simply looking at the overall sales doesn’t give the necessary information to improve things. Indeed, sales figures alone can be misleading. They can lull … Continue reading There are just 3 ways to increase sales
New research from Google investigates the impact of internet searches on high street shopping. According to their report, the retail industry is undergoing a dramatic shift: footfall is down whilst online research is up. But search results are also a powerful way to drive consumers to stores. Three out of four shoppers who find local … Continue reading Google local search drives consumers to high street stores
Retailer sets rolling sales conversion targets using 5-minute footfall counts and significantly increases sales.