An AI-powered people counting system provides tools to save money, gain valuable analytics, improve the visitor experience and optimise operations.

How does it work? | Who uses people counters? | Retail | Smart cities | Public transport | Case studies

AI-Trained People Counting Systems

Retail Sensing systems not only measure footfall and count people, but manage queues, display occupancy, track shoppers around stores, show heat maps of most visited areas, record dwell times, log passenger numbers and count staff separately. Our video analytics uses artificial intelligence for maximum accuracy.

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People counting system
Counting people entering a shop

How does it work?

Our software algorithms use artificial intelligence to analyse live footage from normal CCTV cameras. They detect and record how many people pass through the previously-defined counting zones. Counts can be securely uploaded to the cloud for live reporting via web browser or smart phone app.

Live occupancy reporting
Occupancy Reporting


Live reporting over the internet. Reports are also exported to, for example, Excel, PDF and MySql.

Want to find out more?

We are happy to discuss all kinds of projects. Please contact us directly for a prompt reply

Some of the businesses using our people counting systems

Who uses People Counters?

Many different types of businesses and activities find it useful to count people: smart cities, shopping centres, retail chains, museums, other public buildings, sporting venues, exhibition centres, theme parks, banks, hotels, buses, trains, restaurants and so on. The video people count data lets them make informed decisions about their business.

Our counting software correctly detects people indoors and outdoors. You can configure each counting area according to the situation: optimising for crowds, compensating for reflections, monitoring queues, ignoring children or setting people to be counted only when they turn left or go straight on

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Retailers gain many insights from counting customers. With accurate figures for sales conversion rate, dwell times, queueing times, popular store areas and other indicators, retail managers take informed steps to improve sales. Our experience shows that an increase of 30% in sales is achievable in just a few months, without any increase in store traffic. Contact us to find out how.

Passenger counter
Counting people in the smart city

Smart Cities

Increasingly people-counts feature in smart city networks to help the city authorities serve people effectively. The information helps quantify the use of footpaths. It provides both real-time and historical data for big data analytics. Businesses looking to open a new shop or restaurant gain precise figures for footfall past their proposed location to help them assess the potential for their new venture. The flow of pedestrians affects the whole environment: it is important to know not only the numbers of people but also how the numbers change over time.

The people counters are attached to lampposts around the town. They are also used inside public buildings and shopping centres.

Smart city solutions…

Public Transport

Automated passenger counts help bus operators plan their timetables and routes and justify any grants they get for running a particular service. Another benefit is the increase in fare revenue produced by cross-checking passenger numbers with issued tickets. The automated passenger counting system (APC) provides reliable data at a low cost, no matter how busy the service.

An APC system on its own provides valuable information, but when you add vehicle tracking you can see where a bus or train is as well as how many people are on it.

Passenger Counting…

Passenger counter
Adventure park counts visitors and monitors occupancy

Case Studies

Read about how people counting has benefited a wide range of businesses.

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Experience and Expertise

Retail Sensing have nearly 50 years experience in measurement and control. We have 15000 video counting systems installed in over 40 countries.



10 Stocks Street, Manchester, M8 8QG, UK

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