A people counting system provides tools to save money, gain valuable analytics, improve the visitor experience and optimise operations. Of all people counting methods, video-based people counting is the most accurate at over 98%.
People Counting Systems
Retail Sensing systems not only measure footfall and count people, but manage queues, display occupancy, track shoppers around stores, show heat maps of most visited areas, log passenger numbers and provide marketing information. The technology provides the basis for many applications in retail, leisure and other sectors.
How does it work?
Our software algorithms analyse live footage from either normal CCTV or IP cameras. They detect and record how many people pass through the previously-defined counting zones. Counts can be securely uploaded to the cloud for live reporting via web browser or smart phone app.
Live reporting over the internet. Reports are also exported to, for example, Excel, PDF and MySql.
Want to find out more?
We are happy to discuss all kinds of projects. Please contact us directly for a prompt reply
Who uses People Counters?
Many different types of businesses and activities find it useful to count people: smart cities, shopping centres, retail chains, museums, other public buildings, sporting venues, exhibition centres, theme parks, banks, hotels, buses, trains, restaurants and so on. The video people count data lets them make informed decisions about their business.
Our counting software correctly detects people indoors and outdoors. You can configure each counting area according to the situation: optimising for crowds, compensating for reflections, monitoring queues, ignoring children or setting people to be counted only when they turn left or go straight on
Retailers gain many insights from counting customers. With accurate figures for sales conversion rate, dwell times, queueing times, popular store areas and other indicators, retail managers take informed steps to improve sales. Our experience shows that an increase of 30% in sales is achievable in just a few months, without any increase in store traffic. Contact us to find out how.
Increasingly people-counts feature in smart city networks to help the city authorities serve people effectively. The information helps quantify the use of footpaths. It provides both real-time and historical data for big data analytics. Businesses looking to open a new shop or restaurant gain precise figures for footfall past their proposed location to help them assess the potential for their new venture. The flow of pedestrians affects the whole environment: it is important to know not only the numbers of people but also how the numbers change over time.
The people counters are attached to lampposts around the town. They are also used inside public buildings and shopping centres.
Automated passenger counts help bus operators plan their timetables and routes and justify any grants they get for running a particular service. Another benefit is the increase in fare revenue produced by cross-checking passenger numbers with issued tickets. The automated passenger counting system (APC) provides reliable data at a low cost, no matter how busy the service.
An APC system on its own provides valuable information, but when you add vehicle tracking you can see where a bus or train is as well as how many people are on it.